The latest Skoda advert features their newest car models, pictured in dramatic scenes. What you may not know, though, is that the images you see here are all in fact toy cars photographed in custom-made sets.
Hungarian photographer Benedek Lampert is the creative behind the lens on the photo series. After being approached by Skoda Hungary, the company proposed they together use 1:43-scale models of the new cars.
Speaking to PetaPixel, 24-year-old Lampert said, “It sounded interesting, so I accepted.” With a portfolio of realistic small-scale photos featuring LEGO figurines in dioramas, it was unsurprising the company was interested in working with Lampert on this project.
By his own admission, the photographer commits whatever time is needed to recreate lifelike scenes with the toy models. Adding scenery such as mud and trees to the scene, he estimates it took between 7 and 12 hours to construct each set. One of the more problematic sets, however, took an entire 10 days to build, photograph, and complete in post-production.
Check out the video for some further insight into how Lampert composed some of the shots from the campaign.
All images used with permission of Benedek Lampert. You can see more of his work at his 500px.