Most of us know that branding plays a role in some of the most successful companies around the globe. Story Brand helps you understand your brand’s story to such an extent that you too can market yourself just as well as a company like Apple.
Don Miller, the author of “Building a Story Brand,” has created multiple courses to help brands get their message straight. After just recently finding Miller, he had me thinking a lot more about how story could change the way people see my brand. As a creative myself, I’ve fallen into traps where I overexplain things and get too technical. All of this stuff will just create a reason to confuse people as they eagerly continue their search or just use a source that seems more efficient.
Anybody can be the best in the world at whatever they’d like. However, if they can’t clearly get their message to their audience, it can hold them back from achieving the work they desire. Miller goes into depth in a lot of other areas as well, breaking things down in a way that gets you thinking. If you are looking for any insight or help with your brand, this is certainly something to check out.