Fashion week: To some, it’s a time for designers to showcase their latest collections. To others, it’s pretentious and laughable. Here, one group of YouTubers decided to dress a friend up in the most ridiculous outfit possible, in an attempt to see if photographers covering London Fashion Week would take the bait.
Enlisting their friend Max Fosh, or, as he was known by his fashion week alias, Maximilian Bucharest from Bucharest, the group headed to British discount retailer Primark, compiling the most ludicrous outfits they could fathom. Adding the finishing touches, they wrapped him in “Fragile” tape.
Stepping out across two different days of Fashion Week, the group brought their own cameras to spark the initial interest and feign Maximilian’s celebrity status. It wasn’t long before a wall of photographers flocked to take pictures of his outfit.
The custom outfit for day two included utilizing the plastic air bags found inside a case they’d bought. Sure enough, fashion bloggers and influencers were all over the outfit, with some praising it as innovative. Maximilian even managed to blag his way into a fashion show, appearing on the second row, no less, and appearing on the Instagram pages of British celebrities. All in all, the experiment just proves how straightforward it is in 2019 to convince the world you’re famous.