Leica has announced the launch of the M10-P White, an edition of the stealthy M10-P that is definitely not inconspicuous. If the color isn’t enough to raise an eyebrow, the price probably will.
The standard M10-P is a refined version of the M10 but features a nearly silent shutter and does away with the distinctive red dot. By stark contrast, the M10-P White brings back the red dot and definitely wants to stand out with its white paint and matching white leather trim. A mere $14,495 will buy you Leica’s shiny new rangefinder, but if it’s not special enough for you, there’s a more expensive version.
The Ghost edition is a collaboration with HODINKEE, which Leica explains is the “foremost destination for all things in the world of horology.” I think that’s PR-speak for: “they make very nice watches.” The limited edition Ghost ditches the red dot and uses a color scheme that apparently offers “a nod to the desirable ‘ghosted’ aesthetic emerged through the natural aging and wear of a wristwatch bezel, creating an equally beautiful new look and feel with a storied past.”
There are only 250 Ghosts available, each priced at $14,995, so you may want to move quickly to bag yours.