South by Southwest (SXSW), a major annual event that features film festivals, interactive media, music festivals, and conferences, has been canceled, Austin’s mayor announced today.
SXSW typically draws well over 100,000 people from around the world, and up until today, the organizers had planned to keep the event going despite multiple companies pulling out.
Apple was planning to debut new Apple TV+ content at SXSW, but earlier this week said that it would no longer attend. Other companies that include Amazon Studios, Facebook, Twitter, TikTok, Panasonic, SAP, HBO, and Intel had all declined to attend because of COVID-19 fears.