Posted by Daniel Trócoli Head of Play Partnerships for Games – LATAM In 2022, we first launched the Indie Games Fund in Latin America as part of our commitment to helping developers of all sizes grow on Google Play. Check out the 10 selected studios who received a share of […]
The best woeful, weird, and wonderful Microsoft commercials of the past decade
Source: Microsoft Microsoft hasn’t always been the best when it comes to marketing. Those aggressive Windows Phone ads of yesteryear didn’t exactly pan out as hoped, and the first Surface commercial was just plain … weird. However, we got some real tear-jerkers from Microsoft as well, as it highlighted the […]
Apple posts instructions on how to enable full mitigation against Intel CPU attacks on Mac, up to 40 percent performance penalty
Following the announcement of new speculative execution exploits that target Intel CPU architecture, Apple has posted a new document on its website that explains how customers with computers that are ‘at heightened risk’ of attack can enable full mitigation. Full mitigation is not enabled by default as it is probably […]
Magma Project Accelerates with Establishment of Magma Core Foundation and New Members Under Open Governance
Project embraces open governance model, creates new neutral, cross-community Technical Steering Committee open for collaboration Community welcomes 11 new member organizations fostering innovation for 5G mobile packet core Magma Core Foundation’s project roadmap integral to cross-community collaboration enabling end-to-end solutions and blueprints SAN FRANCISCO– April 21, 2021 – Today, the […]
X019: Microsoft Flight Simulator Reveals First Wave of Aircraft Partnerships
At X019, we’re thrilled to reveal many of the great aircraft manufacturers we are partnering with to make Microsoft Flight Simulator the most realistic flight simulation yet. As you saw in our new trailer, we have a broad range of aircraft, including commercial airliners, business jets, and general aviation aircraft, […]
Introducing Play Install Referrer for Google Play Games on PC
Posted by Arjun Dayal, Director – Google Play Games Making informed marketing decisions relies on identifying your most valuable user acquisition channels for your games. By tracking referral data, you can understand which traffic sources send the most users to download your app from the Google Play store. These insights […]








