We have all been there, you pitch for a job and some other photographer has come in so much cheaper than you that the client would be a fool to not go with them. In this video I go over how to deal with these photographers.
I get it, it is incredibly infuriating to see some other local photographer just slash your prices for the same service. You lose clients, you lose income, and you probably lose your temper to. However, I am a firm believer that there is another way to deal with this.
Rather than trying to compete with someone by racing to the bottom, why not move on?
In this video I look at the options that you have when you find that (often new) photographers are pricing you out of your market. It has happened to me in the past so I am sure, if it hasn’t already, that it will happen to you. So rather than feeling down like I did, hopefully the advice that I was given will help you out of this rut.
Even though it may seem odd, I have always found that the best way to deal with price cutting is to increase my fee and my service, and not by a little bit either, I find that doubling them is a good place to start, of course the work has to move with this and sure we all hit a plateau at some point as to how good we can become, but if faced with this issue, I doubt we have reached it yet.