Today, the social media service is rolling out Checkout on Instagram that will allow users purchase products from select business accounts directly on the app.
Previously, commerce posts on Instagram would direct users to the retailer’s website to complete their purchase. Now, once users tap to view a product included on a shopping post, they will be able to choose sizes, colors, and more with Checkout on Instagram and make payments inside the app.
After a user’s first order, Instagram said they will “securely” save your name, email, billing information, and shipping address in one convenient package. But fear not, because your payment information that will be stored by parent company Facebook will only be used by Instagram at this time.
Checkout on Instagram is currently available for brands such as Adidas, Burberry, Dior, H&M, Kylie Cosmetics, and Nike. More brands will be coming soon according to Instagram, while the new checkout is currently in closed beta. In turn for the convenience, Instagram is charging the retailers a selling fee.
Would you trust Facebook with your payment information and address? Do you see Checkout on Instagram being a successful new direction for the image sharing service? Let us know in the comments below.